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This was the way that Hugo And Luigi, successful hit-making pop producers working for RCA, described their first encounter with the live sound of the artist they had been trying to generate a pop hit for in the classic mould. They had gone to the Town Hill Club in Brooklyn in April 1960 to listen to Mr Sam Cooke:
"One song, two songs, and then even the waiters, busy with get-home chores, stopped work to listen. One by one they paused for a cigarette, pulled up a chair. Conversations lowed and ceased."
Hugo and Luigi were more accustomed to making mainstream pop that was successful and catchy. While they had dabbled in the r&b field with Della Reese, scoring a spectacular success with a r&b No. 1 and Pop No. 2, they had been struggling to understand what it was exactly about Mr Cooke. What were they not bringing out in the studio? Now they were experiencing the side to Sam's music that was not captured on any number of their records together to date...
"It was an experience to live through, to see Sam singing to a black audience... it seemed like it was effortless, the audience just loved every nuance, they fed on every little thing, they were enwrapt", recalled Luigi in an interview with renowned author Peter Guralnick.
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In Peter Guralnick's frank and absorbing biography of Sam Cooke, Dream Boogie, he explains how Wear Wear The Mask inspired Sam to write Laughin' And Clownin', a track for Night Beat, the album he recorded in February 1963. It was his first LP with a small group backing, organised by close associate Rene Hall (as opposed to the strings arrangements Sam had gone for with most of his albums up to that point.) As an aside, Billy Preston, then just sixteen years old, is playing organ.
The song echoes the poem's themes of a hidden aspect of character for African-Americans, at a time when survival in white-dominated society required they conceal their true opinions. It was a way of coping with discrimination that everybody associated with Sam Cooke agree he simply would not accept. That was the truly inspiring thing about Sam Cooke, who had succeeded in becoming the most successful singer since Elvis on RCA, owner of his own record label, without ever compromising his beliefs or dignity.
Recalling that first time they went to meet Sam in a club, three years before, Hugo and Luigi wrote:
"What we witnessed that night was not a performance in the accepted sense. The effort had all of Sam's artistry and style, but there was something more intense and personal about it. Actually, we were eavesdropping on a top singer in those dark hours...
This, we know, is it. It's just past closing time, and Sam is singing for himself. There's an empty table over there. Welcome to Night Beat."
The mask is off, and it won't be worn.
Sam Cooke - Laughin' And Clownin' (Night Beat LP RCA LSP-2709) 1963
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